The love of minimalism in the fashion world shows no signs of fading, and why should it when it indeed checks quite a few boxes - practical, timeless in its simplicity, helps avoid lapses in judgment, and offers an excellent opportunity for variety.
We as well are now tuning into more minimalist notes next to big stones, expansive forms, and expressive jewelry. Why on earth? Because ... our soul longs for variation too!
When you've only "played" with stones in your jewelry for a whole 10 years, there comes a point when you feel you’ve had enough for a little while; you'll feel like you want to play with somewhat different shapes and materials, even if you were all too willing to vehemently claim “Never!” before. Marika, one of the beautiful minds behind WildWoman, gives a colorful example of the changing currents: “I was absolutely convinced I would NEVER in a million years wear sneakers with a dress. And here I am... wearing sneakers with a dress. All the time!" And although it seemed there was no way Marika would be caught dead in modest jewelry or allow it in WildWoman’s selection... she now wears modest jewelry all the time.
Truth be told, WildWoman Minimal is a spinoff of our collections’ chief curator Mairi’s – who has a keen eye for design - love of chains. Mairi is truly passionate about all things chain. No one knows if she could survive a day without wearing chains. Or without talking about chains.
Modern chains, however, are by their nature rather minimalist personalities, somewhat cold, demanding. A set of chains around your neck will not look kindly at an explosive turquoise by its side and, rather, demands company that subscribes to a more austere style. And thus it is that a natural continuation of our chain collection materializes in the Minimal jewelry collection that is more modest indeed in its form but not in its character.
The Minimal collection includes rings that are more demure in their size and detail, perfect for easy mixing and matching. The collection is full of trinkets to adorn your ears and fingers that come in sparing, yet exceedingly effective geometric shapes. Shapes and forms can certainly make a statement without always needing a big rock. Also look for chain bracelets and spot the chain motif is the collection’s earrings and rings.
One of many awesome attributes of Minimal jewelry is easy mixing and matching. Add more to layers of chains around your neck, wear many rings on your fingers – it all looks perfect together. Mix silver and gold – très chic! With minimalist forms there is less room for lapses in judgment. Simple, flexible, and practical. Exactly what the modern woman needs.
It is important to note that most of the products in the Minimal collection are maintenance free as made from rhodium plated silver. What does that mean? The silver is covered with a thin rhodium layer that renders the metal much stronger and prevents tarnishing.
Still, if you don’t want to play in the Silver League, it’s all good – all of the products in the Minimal collection are also available gold plated.
What else should you know about Minimal? Perhaps you’d like to find out where the jewelry comes from? Minimal’s jewelry pieces were made in a number of countries – some in Italy, some in Germany, some in India. Mairi made sure you will enjoy the best value for your money as always.
Now, if you’re nervously biting your nails, wondering if that’s the way things will be from now on out, that’s that, mere pegs and sticks and no more showy rocks in WildWoman’s selection, the answer will ease your mind for sure – rest assured, there will be flashy rocks. Until then, enjoy this change of pace!
Your own favourites you can find on Minimal collection page.